Lyly Vu, Producer at 116 Pictures, reveals the secrets behind producing in Vietnam's vibrant media landscape, where the local rhythm meets global standards.
The Art of Producing in Vietnam's Dynamic Market
Lyly Vu, a producer at the heart of Vietnam's media industry, shares her insights on the delicate balance between global standards and local rhythm in the country's production scene. But here's where it gets personal—Lyly's journey is shaped by her unique upbringing, navigating between the discipline of Northern Vietnam and the freedom of the South.
A Tale of Two Cultures:
"I grew up between two worlds, learning discipline and restraint at home, while the outside world offered a looser, more intuitive approach to life." This dual influence taught Lyly the art of holding tension, a skill vital for her role as a producer. "Control without empathy breeds fear, while freedom without structure leads to chaos. I learned to lead with steadiness, reading the temperature of my team and solving problems quietly."
The Vietnamese Production Scene: A Blend of Flexibility and Focus
Vietnamese productions are known for their flexibility and adaptability. Lyly reveals, "If something doesn't exist, we create it. If a system doesn't fit, we bend it." This mindset, combined with the country's love for motorcycles, creates a unique production environment. "I describe our sets like riding a motorcycle—once we start, we rarely slow down. It's a focused, yet calm energy fueled by world-famous Vietnamese coffee."
Global Standards, Local Adaptation:
Producing in Vietnam requires a unique approach, as Lyly explains, "The core producer's role is universal, but it adapts to local ways." When managing global productions, the challenge lies in aligning international expectations with local realities. "It's about balancing human expectations and the ever-changing conditions on set. You don't control, you listen and adapt."
The Magic Behind the Scenes:
Lyly dispels a common misconception about producers, saying, "We're not just budget controllers; we're the quiet architects of the production." She adds, "I move things strategically, adjusting timing and energy, ensuring the team feels confident to take risks." But the real magic? "That's my secret, part of the craft."
Tough Calls and Creative Balance:
The toughest decisions on set are emotional, Lyly confesses. "Sometimes you must sacrifice beauty for clarity, or back risky ideas despite your instincts." The pressure is real, and Lyly admits to feeling anxious before each shoot. "The tension keeps me grounded, reminding me of my passion." Every big shoot brings a unique challenge, and Lyly's approach is to embrace the chaos, trusting her team and her instincts.
A Creative Pulse Like No Other:
Global brands often overlook the emotional depth of Vietnam's production scene. Lyly emphasizes, "We work with global standards, but our sets are not cold or transactional. Hierarchy exists, but respect flows horizontally." Vietnam's dynamic nature extends beyond visuals; it's a social and creative pulse. "Foreign productions may try to control it, but Vietnam rewards responsiveness and instinct. We offer a creative partnership, not just a service."
And this is the part most people miss—Vietnam's production industry is not just about efficiency and cost advantages; it's about embracing the local rhythm, adapting global standards, and fostering a creative environment that is both disciplined and free-flowing. Lyly Vu's journey is a testament to the power of cultural influences in shaping the art of producing, and her work continues to inspire and guide the next generation of producers in Vietnam and beyond.
